Performance Marketing & Paid Media
Paid media run against profit rather than clicks: each channel bought on its own economics, with measurement honest enough to tell you when to stop.
Aperçu
Every paid channel has its own economics and its own way of failing. Search sells you ready buyers and will happily sell you time-wasters at the same price. Paid social stopped being a targeting problem and became a creative production problem. Display can spend an enormous budget on impressions nobody saw.
So we buy each channel on its own terms, fix measurement before bidding, and run holdout tests where attribution cannot answer the question. That includes telling you when a channel is not worth funding at your budget.
À qui cela s'adresse
- Advertisers whose cost per acquisition has climbed while volume stayed flat
- Companies whose channel reports claim more revenue than the business made
- Teams whose accounts have not been properly audited in a year
Les familles qui composent Performance Marketing & Paid Media
Chaque entrée détaille le périmètre, les livrables habituels et le déroulement.
Questions fréquentes sur Performance Marketing & Paid Media
Ce qu'on nous demande avant de nous contacter. Si votre question n'y est pas, posez-la nous directement.
What is a realistic minimum media budget?
It varies by channel. Search needs roughly three to five thousand a month in most markets before automated bidding has enough signal; connected TV needs considerably more to reach useful frequency. We will tell you when a channel is below its viable threshold rather than underfunding it.
Do we keep control of our own ad accounts?
Always. Everything is built in accounts you own, with documented structure, so the work is portable whether or not we stay involved.
Why do the platform numbers not match our sales?
Platforms use view-through and modelled conversions and each attributes generously to itself, so the totals across platforms routinely exceed actual revenue. That is why we run geographic holdout tests, which measure what would have happened without the spend.
Livraison multi-marchés
Des équipes qui ont livré dans plusieurs régions, langues et cadres réglementaires.
Auditable dès la conception
Sécurité, accessibilité et confidentialité sont traitées pendant la construction, pas ajoutées avant l'audit.
Mesuré, pas supposé
Chaque mission fixe son indicateur de réussite avant de commencer.