Events, Experiential & Offline Activation
Bringing people into a room and making it worth their time: launches, activations, sponsorships and the follow-through that decides whether any of it mattered.
Panoramica
Events consume budget faster than any other marketing activity and are the most likely to be evaluated on how the day felt. A good evening with the wrong people in the room is an expensive social occasion.
So the work concentrates on two things everyone under-resources: who is actually in the room, and what happens in the fortnight afterwards. Most of the return from an event is decided by the follow-up, and most of the follow-up is planned the week after it should have started.
A chi è rivolto
- Companies whose events produce a good atmosphere and no pipeline
- Brands with sponsorship spend and no activation behind it
- Businesses launching something that benefits from being experienced
I gruppi che compongono Events, Experiential & Offline Activation
Ogni voce porta al perimetro, ai risultati tipici e al modo in cui si lavora.
Domande frequenti su Events, Experiential & Offline Activation
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How do we measure whether an event worked?
By deciding beforehand what would count, and by tracking the specific people who attended through to what happened next. Attendance and atmosphere are inputs; the measure is what the attendees did in the following quarter.
How far in advance should we plan?
Three to six months for anything substantial, more if you need a specific venue or speaker. The follow-up plan should be agreed before the invitations go out, not after the event.
Is sponsorship worth it?
Only with activation behind it. A logo on a banner is close to a donation. The sponsorship fee should usually be matched by a comparable budget for making something of it.
Realizzazione su più mercati
Team che hanno consegnato in diverse aree geografiche, lingue e quadri normativi.
Pronto per la revisione
Sicurezza, accessibilità e privacy si curano durante la costruzione, non prima dell'audit.
Misurato, non presunto
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