Events & Experiences
Live events and activating brands
Aperçu
Events consume budget faster than any other marketing activity and are the most likely to be evaluated on how the day felt. A good evening with the wrong people in the room is an expensive social occasion.
So the work concentrates on two things everyone under-resources: who is actually in the room, and what happens in the fortnight afterwards. Most of the return from an event is decided by the follow-up, and most of the follow-up is planned the week after it should have started.
À qui cela s'adresse
- Companies whose events produce a good atmosphere and no pipeline
- Brands with sponsorship spend and no activation behind it
- Businesses launching something that benefits from being experienced
Ce que nous couvrons dans Events & Experiences
Chaque entrée détaille le périmètre, les livrables habituels et le déroulement.
Brand Events & Launches
Events with a job to do: the right people invited, a reason for them to come, and a follow-up plan agreed before the invitations go out.
Influencer-Led Events
Events designed for creators to make content at, with the space, the moments and the logistics arranged around what will actually be filmed.
Experiential Marketing
Letting people try the thing rather than read about it: installations, demonstrations and activations built around a moment worth stopping for.
Sports Marketing
Sponsorship and partnership in sport, with the activation budget planned alongside the rights fee rather than after it.
Offline Activations
Reaching people away from a screen: sampling, field marketing, retail activity and print, measured properly rather than assumed.
Questions fréquentes sur Events & Experiences
Ce qu'on nous demande avant de nous contacter. Si votre question n'y est pas, posez-la nous directement.
How do we measure whether an event worked?
By deciding beforehand what would count, and by tracking the specific people who attended through to what happened next. Attendance and atmosphere are inputs; the measure is what the attendees did in the following quarter.
How far in advance should we plan?
Three to six months for anything substantial, more if you need a specific venue or speaker. The follow-up plan should be agreed before the invitations go out, not after the event.
Is sponsorship worth it?
Only with activation behind it. A logo on a banner is close to a donation. The sponsorship fee should usually be matched by a comparable budget for making something of it.
Livraison multi-marchés
Des équipes qui ont livré dans plusieurs régions, langues et cadres réglementaires.
Auditable dès la conception
Sécurité, accessibilité et confidentialité sont traitées pendant la construction, pas ajoutées avant l'audit.
Mesuré, pas supposé
Chaque mission fixe son indicateur de réussite avant de commencer.