SEO
Search optimisation run as a programme rather than a checklist: fix what blocks indexing, publish what answers real queries, earn the links, and report on revenue rather than rankings.
Aperçu
SEO gets sold as a monthly list of tasks, which is why so much of it produces activity reports and no traffic. The work that moves organic search is a sequence: make the site crawlable and fast, publish material that answers questions people actually type, then earn enough authority for it to rank.
Doing those out of order wastes money. Publishing forty articles on a site search engines struggle to crawl is a common and expensive mistake. So is buying links to a page that does not answer the query it targets. We work the sequence, and we say plainly which stage you are at.
À qui cela s'adresse
- Companies whose organic traffic has been flat or declining for a year
- Businesses relying entirely on paid channels and wanting a second source
- Teams recovering from a site migration or an algorithm update
Notre approche de SEO
Les travaux précis que couvre une mission type. Le périmètre est convenu d'avance : rien ici ne réapparaîtra plus tard comme une ligne surprise.
Technical foundation
Crawlability, indexation, site speed and rendering. If search engines cannot reliably reach and read the page, nothing downstream matters.
Keyword and intent research
What your market actually searches, grouped by the intent behind it. Volume matters less than whether the searcher is trying to buy, compare or learn.
Content strategy and production
Pages that answer the query completely, written by someone who understands the subject. Thin coverage of many topics loses to thorough coverage of a few.
Internal linking and site architecture
How authority flows through the site. Often the cheapest available improvement and the one most consistently neglected.
Digital PR and link earning
Coverage earned through material worth citing. Slower than buying links and it does not evaporate at the next update.
Reporting against revenue
Organic sessions and conversions by intent group, not a ranking table. Rankings are an input; revenue is the output.
Du premier échange au résultat mesuré
Toujours la même séquence, pour que vous sachiez ce qui vient ensuite.
Audit
Technical crawl, content review and backlink analysis, with the findings ranked by expected impact rather than listed by category.
Fix
Clear the technical blockers first. This stage frequently produces gains on its own, because existing pages start being seen properly.
Build
Publish against the priority intent groups and improve the pages that already rank on page two, which are the cheapest wins available.
Earn
Digital PR and outreach to build authority, reviewed quarterly against the pages that need it most.
Des résultats, pas des livrables
Un empilement de documents n'est pas un progrès. Voici les changements que le travail doit produire.
Traffic that does not stop when spend stops
Organic keeps working between campaigns, which changes the shape of the whole acquisition model.
Compounding rather than linear
Authority accumulates, so each new page ranks a little more easily than the last one did.
Coverage of the whole journey
Answering the research questions as well as the buying ones puts you in front of people before they shortlist.
Reporting your board recognises
Revenue by intent group rather than a spreadsheet of positions nobody can act on.
Questions fréquentes sur SEO
Ce qu'on nous demande avant de nous contacter. Si votre question n'y est pas, posez-la nous directement.
How long does SEO take to work?
Technical fixes can show within weeks because they unlock pages that already exist. New content typically takes three to six months to rank meaningfully, longer in competitive markets. Anyone promising first page in thirty days is describing a keyword nobody searches.
Is SEO still worth it with AI answers in the results?
It has changed rather than ended. Purely informational queries increasingly get answered on the results page, so thin explainer content has lost most of its value. Queries with commercial intent still send clicks, and being the source that gets cited in an AI answer is now part of the job.
Do we need to publish constantly?
No. Volume for its own sake dilutes a site. A smaller number of genuinely thorough pages, kept current, consistently outperforms a high publishing cadence of shallow ones.
Should we buy links?
No. Paid link networks work until they are detected, and then the recovery costs more than the links did. We earn coverage through material that is worth citing, which is slower and does not need to be hidden.
Vous réfléchissez à SEO ?
Dites-nous ce que vous cherchez à changer. Si nous ne sommes pas les bons interlocuteurs, nous vous le dirons et vous orienterons ailleurs.
Vous cherchez la vue d'ensemble ?
SEO accompagne généralement d'autres travaux en Search & Organic Growth. Parcourez tout le domaine pour voir les liens.