Graphic Design
Design for the things you publish week to week: campaign assets, social graphics, presentations, reports and print, made consistent by a working system.
Panoramica
Most companies do not have a design problem so much as a consistency problem. The identity is fine; it is the fortieth deck and the two hundredth social post where things drift, because each was made under time pressure by whoever was available.
The fix is partly production and partly system: doing the work that needs a designer, and building templates and components so the work that does not need one still comes out looking right.
A chi è rivolto
- Companies whose materials look like they came from several companies
- Marketing teams without a designer, or with one who is a bottleneck
- Businesses with a brand guide nobody applies consistently
Il nostro approccio a Graphic Design
Le attività concrete che comprende un incarico tipo. Il perimetro si concorda prima: nulla di quanto elencato ricompare più avanti come voce a sorpresa.
Campaign and marketing assets
The full set for a campaign across channels, designed together so they hold as a family rather than as separate items.
Social and digital graphics
Sized natively per platform, with text scaled for a phone rather than a desktop preview.
Presentation and report design
Decks and documents that stay readable when someone else edits them, which is the real test of a template.
Template systems
Editable templates for the recurring formats, so routine work does not need a designer and still looks designed.
Print and production artwork
Correctly prepared artwork with bleed, colour profiles and the specifications printers actually need.
Asset library
Organised, findable files with clear naming, which prevents the slow drift back to whatever version someone had locally.
Dal primo contatto al risultato misurato
Sempre la stessa sequenza, così sapete cosa viene dopo.
Review
Look at recent materials and the existing guidelines to find where consistency actually breaks.
Systemise
Build templates and components for the formats you produce most often.
Produce
Design the work that needs a designer, on an agreed turnaround.
Hand over
Train the team on the templates and organise the asset library so it stays usable.
Risultati, non pile di documenti
Un cumulo di deliverable non è progresso. Questi sono i cambiamenti che il lavoro deve produrre.
Consistency without gatekeeping
Good templates mean routine work stays on brand without every item passing a designer.
Faster turnaround
The recurring formats stop being projects and become a fifteen minute task.
Materials that look like one company
A coherent set reads as more established than the sum of its parts.
Print without reprints
Correct artwork specification avoids the expensive category of mistake that only shows up on delivery.
Domande frequenti su Graphic Design
Quello che ci chiedono prima di contattarci. Se la vostra domanda non c'è, fatecela direttamente.
We have a brand guide. Why is nothing consistent?
Because guides describe rules and people need tools. A forty page PDF loses to a deadline every time. Templates and components apply the rules by default, which is what actually changes the output.
Can you work with our existing identity?
Yes, and that is the usual case. If the identity itself is the problem rather than its application, that is brand identity design work and we would say so rather than papering over it.
What turnaround should we expect?
Routine assets in two to three working days, campaign sets in one to two weeks. Once templates exist a lot of routine work stops needing us at all, which is the intention.
Do we get the source files?
Always. Editable source files, fonts where licensing allows and an organised library. Nothing here should depend on us being available.
State pensando a Graphic Design?
Diteci che cosa volete cambiare. Se non siamo i partner giusti ve lo diciamo e vi indichiamo di meglio.
Vi interessa il quadro completo?
Graphic Design di solito si affianca ad altre attività in Content & Creative Production. Sfogliate l'intera area per vedere i collegamenti.