Local SEO
Ranking in the map pack and in local results: business profiles managed properly, consistent listings, reviews handled as a system, and pages that mean something to a nearby searcher.
Überblick
Local search runs on a different ranking system from ordinary organic results. Proximity, prominence and relevance decide the map pack, and your Google Business Profile does more of the work than your website does.
For a single location the work is focused and the returns are quick. For multi-location businesses it becomes an operational problem: keeping dozens of profiles accurate, handling reviews at volume, and building location pages that are genuinely different rather than the same paragraph with a place name substituted.
Für wen das gedacht ist
- Businesses with premises that customers travel to
- Multi-location companies with inconsistent or unclaimed listings
- Service businesses covering defined areas rather than a single address
Unser Vorgehen bei Local SEO
Die konkreten Arbeitspakete eines typischen Projekts. Der Umfang steht vorab fest, nichts davon taucht später als Überraschung auf der Rechnung auf.
Business profile optimisation
Categories, attributes, services, hours and photography kept current. Primary category alone moves map pack visibility more than most website changes.
Citation consistency
Name, address and phone identical everywhere they appear. Inconsistency across directories is a common and easily fixed drag on local ranking.
Review generation and response
A system for asking at the right moment and responding to everything, including the bad ones. Review volume and recency both feed local ranking.
Location pages
Pages that say something specific about each location. Templated pages with a swapped place name are recognised as such and rank accordingly.
Local content and links
Coverage and links from local publications, associations and events, which carry disproportionate weight for local relevance.
Multi-location management
Bulk profile management with permissions and processes, so branch managers can update hours without breaking the structure.
Vom ersten Gespräch zum gemessenen Ergebnis
Immer dieselbe Reihenfolge, damit Sie wissen, was als Nächstes kommt.
Claim and clean
Take ownership of every profile, remove duplicates, and correct details across the major directories.
Optimise
Categories, services, photography and posts, plus location pages with genuine local content.
Build reviews
Install a request process at the natural moment in your customer journey, with response handled consistently.
Sustain
Monitor rankings by location, watch for unauthorised profile edits, and keep listings current as details change.
Ergebnisse statt Aktenordner
Ein Stapel Dokumente ist kein Fortschritt. Das hier sind die Veränderungen, die die Arbeit bewirken soll.
Visibility that converts hard
Map pack results for nearby searches carry very high intent, and often produce a call or a visit the same day.
Faster than general SEO
Profile and citation work frequently moves local rankings within weeks rather than months.
Reviews as an asset
A working review process improves ranking and conversion together, and gives you early warning on service problems.
Control across locations
Central management prevents the drift that leaves branches with wrong hours and a phone number from two moves ago.
Häufige Fragen zu Local SEO
Was Kundinnen und Kunden fragen, bevor sie sich melden. Fehlt Ihre Frage, stellen Sie sie uns direkt.
How long does local SEO take?
Profile and citation fixes often show within four to eight weeks, which is much faster than general organic work. Competitive urban categories take longer, and proximity limits how far outside your immediate area you can realistically rank.
How many reviews do we need?
Enough to be credible against local competitors, and arriving steadily. A business with forty reviews spread over two years usually outperforms one with eighty that all arrived in a single month.
Can we rank in a city where we have no address?
In the map pack, rarely, because proximity is a strong factor. In ordinary organic results for city-plus-service queries, yes, with a genuinely useful page about working in that area. Fake addresses get profiles suspended and are not worth considering.
How do we handle a bad review?
Respond quickly, publicly and without arguing the detail, then take the specifics to a private channel. Prospective customers read the response more carefully than the complaint, and a defensive reply does more damage than the original review.
Local SEO im Kopf?
Sagen Sie uns, was sich ändern soll. Passen wir nicht, sagen wir das und nennen Ihnen eine bessere Adresse.
Interessiert Sie das grössere Bild?
Local SEO steht meist neben weiteren Themen aus Search & Organic Growth. Sehen Sie sich den ganzen Bereich an.