Events & Experiences
Live events and activating brands
Überblick
Events consume budget faster than any other marketing activity and are the most likely to be evaluated on how the day felt. A good evening with the wrong people in the room is an expensive social occasion.
So the work concentrates on two things everyone under-resources: who is actually in the room, and what happens in the fortnight afterwards. Most of the return from an event is decided by the follow-up, and most of the follow-up is planned the week after it should have started.
Für wen das gedacht ist
- Companies whose events produce a good atmosphere and no pipeline
- Brands with sponsorship spend and no activation behind it
- Businesses launching something that benefits from being experienced
Was wir bei Events & Experiences abdecken
Jeder Eintrag führt zu Umfang, typischen Ergebnissen und Ablauf.
Brand Events & Launches
Events with a job to do: the right people invited, a reason for them to come, and a follow-up plan agreed before the invitations go out.
Influencer-Led Events
Events designed for creators to make content at, with the space, the moments and the logistics arranged around what will actually be filmed.
Experiential Marketing
Letting people try the thing rather than read about it: installations, demonstrations and activations built around a moment worth stopping for.
Sports Marketing
Sponsorship and partnership in sport, with the activation budget planned alongside the rights fee rather than after it.
Offline Activations
Reaching people away from a screen: sampling, field marketing, retail activity and print, measured properly rather than assumed.
Häufige Fragen zu Events & Experiences
Was Kundinnen und Kunden fragen, bevor sie sich melden. Fehlt Ihre Frage, stellen Sie sie uns direkt.
How do we measure whether an event worked?
By deciding beforehand what would count, and by tracking the specific people who attended through to what happened next. Attendance and atmosphere are inputs; the measure is what the attendees did in the following quarter.
How far in advance should we plan?
Three to six months for anything substantial, more if you need a specific venue or speaker. The follow-up plan should be agreed before the invitations go out, not after the event.
Is sponsorship worth it?
Only with activation behind it. A logo on a banner is close to a donation. The sponsorship fee should usually be matched by a comparable budget for making something of it.
Umsetzung über Märkte hinweg
Teams, die in verschiedenen Regionen, Sprachen und Regulierungsrahmen geliefert haben.
Von Anfang an prüffähig
Sicherheit, Barrierefreiheit und Datenschutz entstehen beim Bauen, nicht kurz vor dem Audit.
Gemessen statt vermutet
In jedem Projekt steht die Erfolgskennzahl vor dem Start fest.