مدیریت شبکههای اجتماعی
Running the accounts day to day: planning, producing, scheduling, replying, and reporting on the things that actually indicate the channel is working.
معرفی
Social media management is mostly logistics. Someone has to plan a month ahead, get things approved, produce the assets, publish at the right times, and answer people who reply. It falls apart when it is nobody's actual job and everybody's occasional task.
We take the running of it, working to your strategy and voice, with a review rhythm so you keep control without having to approve each post individually. Where you have an in-house team, we can take the parts that are hardest to staff.
مناسب چه کسانی است
- Companies where social is squeezed in around someone's real job
- Marketing teams with strategy in place and no capacity to execute
- Businesses whose posting stops entirely during busy periods
نگاه ما به مدیریت شبکههای اجتماعی
کارهایی که یک همکاری معمولی شامل میشود. دامنه از اول مشخص است و بعدا هزینه اضافه نمیشود.
Content calendar
Planned a month ahead against your pillars, with room left for things that come up. Fully booked calendars break at the first news event.
Asset production
Copy, graphics and short video produced to a consistent standard, sized correctly per platform rather than cropped after the fact.
Scheduling and publishing
Published at times that suit your audience, with native posting where a platform penalises third party tools.
Engagement and replies
Responding to comments and messages within an agreed window, with escalation rules for anything sensitive.
Approval workflow
A process that fits your risk appetite, from full review to approval by exception, so publishing does not wait on a busy inbox.
Monthly reporting
What performed, what did not and what changes next month. Two pages, not forty.
از اولین تماس تا نتیجه
هر بار همین ترتیب، تا همیشه بدانید قدم بعدی چیست.
Onboard
Voice, boundaries, approval rules and access. We build a small style guide so replies sound like you rather than like an agency.
Plan
First calendar built and approved, with the recurring slots that will make later months faster.
Run
Produce, publish and engage on the agreed cadence, with a weekly check-in during the first month.
Improve
Monthly review, adjusting pillars, formats and timing on what the data shows rather than on preference.
نتیجه، نه انبوه فایل
چند فایل تحویلی یعنی پیشرفت نیست. اینها چیزهایی است که باید واقعا عوض شود.
It actually happens
The single biggest change for most clients is that posting no longer stops when the team gets busy.
Consistent quality
Produced to one standard rather than varying with whoever had time that week.
Replies that get answered
An agreed response window means questions do not sit unanswered where prospects can see them.
Time back
The hours your team spent on logistics go back to the work only they can do.
پرسشهای رایج درباره مدیریت شبکههای اجتماعی
چیزهایی که معمولا قبل از تماس میپرسند. اگر پرسش شما اینجا نیست، مستقیم بپرسید.
Do you write in our voice?
Yes, and we build a short style guide during onboarding with real examples of approved and rejected phrasing. The first month usually involves more correction than later ones, which is expected.
Who handles complaints or a crisis?
We agree escalation rules up front: what we answer, what we acknowledge and pass to you, and what we do not touch. Nobody should be improvising that at ten at night.
Can you work with our in-house team?
Frequently the best arrangement. A common split is that your team owns voice and community relationships while we handle production and scheduling, which are the parts hardest to resource consistently.
What does the reporting cover?
Reach, engagement rate, audience growth and whatever the channel's agreed goal is, plus a plain-language read of what worked and what changes next month. We do not pad it.
مدیریت شبکههای اجتماعی برایتان مطرح است؟
بگویید میخواهید چه چیزی عوض شود. اگر گزینه مناسبی نباشیم، همان اول میگوییم و جای بهتری معرفی میکنیم.
دنبال تصویر کاملتر هستید؟
مدیریت شبکههای اجتماعی معمولا کنار کارهای دیگر در شبکههای اجتماعی و جامعه کاربری قرار میگیرد. کل این حوزه را ببینید تا ارتباطها روشن شود.
