معرفی
Most PR programmes are an announcement calendar. Product releases, hires and awards pushed to the same list, each achieving very little because none of it is news to anyone outside the company.
The alternative is a position: what you want to be asked about, and the evidence that makes you worth asking. It usually means announcing less and commenting more. And it means being straightforward about what earned media cannot do, which no amount of budget changes.
مناسب چه کسانی است
- Companies issuing regular announcements with little coverage to show
- Organisations going through restructuring, acquisition or leadership change
- Businesses facing a specific reputational problem
چیزهایی که در روابط عمومی و ارتباطات انجام میدهیم
روی هرکدام بزنید تا شرح کار، خروجیها و روش اجرا را ببینید.
استراتژی روابط عمومی
Deciding what you want to be known for, who needs to hear it, and which stories are genuinely worth a journalist's time. Usually fewer announcements, better placed.
ارتباط با رسانه
The day-to-day work of being useful to journalists: relationships built before you need them, pitches that respect a deadline, and being reachable when something breaks.
ارتباطات سازمانی
Communicating with employees, investors and partners: the announcements that shape how an organisation is understood internally and by the people invested in it.
مدیریت اعتبار
Protecting and repairing how an organisation is seen: monitoring, response, and fixing the underlying cause. It does not include removing accurate reporting.
روابط عمومی و پیگیری سیاستگذاری
Making an organisation's case to policymakers and the public: evidence-led, properly registered and transparently disclosed, on issues where you have a legitimate interest.
پیام عمومی
Getting an organisation's core message right and used consistently: what you say, in what order, and how it holds up when someone pushes back.
پرسشهای رایج درباره روابط عمومی و ارتباطات
چیزهایی که معمولا قبل از تماس میپرسند. اگر پرسش شما اینجا نیست، مستقیم بپرسید.
Can you guarantee coverage?
No, and anyone who does is either buying it or misleading you. Earned coverage depends on an editor's judgement. What can be committed to is the quality of the story, the accuracy of the targeting and the volume of outreach.
Can you remove negative articles or reviews?
Not accurate ones, and we would not attempt it. Factually incorrect content can be challenged through the proper process. Beyond that, the answer is to address the cause and publish enough genuine material that one item is not the whole picture.
How do you measure PR?
Share of voice against competitors, whether your key messages appear in coverage, referral traffic and branded search lift. We do not report advertising value equivalence.
کار در چند بازار
تیمهایی که در کشورها و زبانهای مختلف پروژه تحویل دادهاند.
ساخته شده برای بررسی
امنیت، دسترسیپذیری و حریم خصوصی موقع ساخت رعایت میشود، نه سر ممیزی.
سنجیده، نه حدسی
در هر همکاری، قبل از شروع سر عدد موفقیت توافق میشود.