معرفی
Events consume budget faster than any other marketing activity and are the most likely to be evaluated on how the day felt. A good evening with the wrong people in the room is an expensive social occasion.
So the work concentrates on two things everyone under-resources: who is actually in the room, and what happens in the fortnight afterwards. Most of the return from an event is decided by the follow-up, and most of the follow-up is planned the week after it should have started.
مناسب چه کسانی است
- Companies whose events produce a good atmosphere and no pipeline
- Brands with sponsorship spend and no activation behind it
- Businesses launching something that benefits from being experienced
چیزهایی که در رویداد و تجربه انجام میدهیم
روی هرکدام بزنید تا شرح کار، خروجیها و روش اجرا را ببینید.
رویداد و رونمایی برند
Events with a job to do: the right people invited, a reason for them to come, and a follow-up plan agreed before the invitations go out.
رویداد با میزبانی اینفلوئنسر
Events designed for creators to make content at, with the space, the moments and the logistics arranged around what will actually be filmed.
بازاریابی تجربی
Letting people try the thing rather than read about it: installations, demonstrations and activations built around a moment worth stopping for.
بازاریابی ورزشی
Sponsorship and partnership in sport, with the activation budget planned alongside the rights fee rather than after it.
فعالیت حضوری برند
Reaching people away from a screen: sampling, field marketing, retail activity and print, measured properly rather than assumed.
پرسشهای رایج درباره رویداد و تجربه
چیزهایی که معمولا قبل از تماس میپرسند. اگر پرسش شما اینجا نیست، مستقیم بپرسید.
How do we measure whether an event worked?
By deciding beforehand what would count, and by tracking the specific people who attended through to what happened next. Attendance and atmosphere are inputs; the measure is what the attendees did in the following quarter.
How far in advance should we plan?
Three to six months for anything substantial, more if you need a specific venue or speaker. The follow-up plan should be agreed before the invitations go out, not after the event.
Is sponsorship worth it?
Only with activation behind it. A logo on a banner is close to a donation. The sponsorship fee should usually be matched by a comparable budget for making something of it.
کار در چند بازار
تیمهایی که در کشورها و زبانهای مختلف پروژه تحویل دادهاند.
ساخته شده برای بررسی
امنیت، دسترسیپذیری و حریم خصوصی موقع ساخت رعایت میشود، نه سر ممیزی.
سنجیده، نه حدسی
در هر همکاری، قبل از شروع سر عدد موفقیت توافق میشود.