Performance Marketing & Paid Media
Paid media run against profit rather than clicks: each channel bought on its own economics, with measurement honest enough to tell you when to stop.
Overview
Every paid channel has its own economics and its own way of failing. Search sells you ready buyers and will happily sell you time-wasters at the same price. Paid social stopped being a targeting problem and became a creative production problem. Display can spend an enormous budget on impressions nobody saw.
So we buy each channel on its own terms, fix measurement before bidding, and run holdout tests where attribution cannot answer the question. That includes telling you when a channel is not worth funding at your budget.
Who this is for
- Advertisers whose cost per acquisition has climbed while volume stayed flat
- Companies whose channel reports claim more revenue than the business made
- Teams whose accounts have not been properly audited in a year
The groups that make up Performance Marketing & Paid Media
Each one links through to scope, typical deliverables and how the work runs.
Common questions about Performance Marketing & Paid Media
The things people ask before they get in touch. If yours is not here, ask us directly.
What is a realistic minimum media budget?
It varies by channel. Search needs roughly three to five thousand a month in most markets before automated bidding has enough signal; connected TV needs considerably more to reach useful frequency. We will tell you when a channel is below its viable threshold rather than underfunding it.
Do we keep control of our own ad accounts?
Always. Everything is built in accounts you own, with documented structure, so the work is portable whether or not we stay involved.
Why do the platform numbers not match our sales?
Platforms use view-through and modelled conversions and each attributes generously to itself, so the totals across platforms routinely exceed actual revenue. That is why we run geographic holdout tests, which measure what would have happened without the spend.
Multi-market delivery
Teams that have shipped across regions, languages and regulatory regimes.
Built for review
Security, accessibility and privacy handled during the build, not bolted on at audit.
Measured, not assumed
Every engagement agrees its success metric before work starts.