Brand & Experience
Creating memorable brand experiences
Overview
Design problems are usually not design problems. A confusing interface is generally a flow that was never mapped. An inconsistent brand is usually an identity that was never extended past the logo. Redesigning the surface without addressing that moves the problem rather than solving it.
So the work here starts with a decision or a piece of research, and then builds systems rather than artefacts: components, tokens and documented rules, so consistency is the default rather than an act of vigilance.
Who this is for
- Companies whose materials look like they came from several different firms
- Products with high support volume around one specific step
- Businesses whose identity predates what they now sell
Everything we cover in Brand & Experience
Each one links through to scope, typical deliverables and how the work runs.
Brand Identity Design
Creating the core identity: name treatment, logo, colour and type, built from a positioning decision rather than from taste, and tested where it will actually be used.
Visual Identity Systems
Turning an identity into a system: components, rules and tokens that hold together across dozens of touchpoints and survive a change of agency.
UI & UX Design
Designing interfaces around what people are trying to do: research first, flows before screens, and prototypes tested with real users before anything is built.
Digital Experience Design
Designing the whole digital journey rather than individual screens: the transitions between site, app, email and support, where most of the friction actually lives.
Website Design
Designing marketing sites that communicate and convert: structure decided by what a visitor needs to know, and a design system the site can grow within.
Experience Design
Designing experiences that span digital and physical: retail, events, installations and the service around them, considered as one thing rather than several.
Common questions about Brand & Experience
The things people ask before they get in touch. If yours is not here, ask us directly.
Do we need a full rebrand?
Usually not. Most inconsistency comes from an identity that was never extended into photography, illustration and motion, rather than from an identity that is wrong. That is a much smaller and cheaper piece of work, and we will say when we think that is the case.
How many users do you need to test a design with?
Five to eight per round finds the large majority of significant usability problems. More rounds with fewer people beats one round with many, because you want to test the fix as well as find the fault.
Our website looks dated. Is that the problem?
Sometimes, but more often the problem is structure and copy. A dated site that says something specific outperforms a current-looking one that could describe anyone.
Multi-market delivery
Teams that have shipped across regions, languages and regulatory regimes.
Built for review
Security, accessibility and privacy handled during the build, not bolted on at audit.
Measured, not assumed
Every engagement agrees its success metric before work starts.