Overview
Most e-commerce growth budgets go on acquiring more visitors, when the cheaper gain is usually further down. A conversion improvement applies to every visitor you already pay for, and checkout in particular loses money in single-digit percentages that compound enormously.
The work here is commercial rather than technical: what the store sells, how it is merchandised, where customers abandon, and which of those steps can be removed entirely.
Who this is for
- Retailers whose checkout loses a large share of started orders
- Companies whose traffic grows while revenue does not
- Businesses outgrowing their current platform
Everything we cover in E-commerce Optimization
Each one links through to scope, typical deliverables and how the work runs.
E-commerce Strategy
The commercial decisions behind an online store: what you sell, at what margin, through which channels, and where growth is actually going to come from.
Online Shop Development
Building and improving the store itself: catalogue structure, merchandising, product pages and the search and filtering people actually use.
Conversion Rate Optimisation
Improving what your existing traffic does: research to find the real friction, tests run properly, and honesty about when you do not have the volume to test.
Checkout Optimisation
The highest-value surface in any store: removing steps, showing costs early, and offering the payment methods people in each market expect.
Revenue Optimisation
Growing revenue per customer rather than customer count: pricing, basket size, repeat purchase and the offers that raise value without training people to wait for a discount.
Common questions about E-commerce Optimization
The things people ask before they get in touch. If yours is not here, ask us directly.
How much traffic do we need for conversion testing?
For statistically valid split testing, a few hundred conversions a month per variant. Below that we still improve the store through analysis and established practice, and we say plainly which of the two we are doing.
Where is the biggest gain usually?
Checkout, almost always, because it affects every customer who has already decided to buy. Removing a step is frequently worth more than optimising one.
Should we replatform?
Only if your current platform genuinely blocks something commercial. Replatforming is expensive, risky for search traffic, and often chosen to avoid a smaller problem that could be fixed directly.
Multi-market delivery
Teams that have shipped across regions, languages and regulatory regimes.
Built for review
Security, accessibility and privacy handled during the build, not bolted on at audit.
Measured, not assumed
Every engagement agrees its success metric before work starts.